About us

It all began in 2020 when a group of enthusiasts gathered over a beer, as often happens in the Czech Republic, to talk about finance and technology. Over time, we realized there wasn’t a good enough source of information focused purely on these topics, so we decided to create one. That’s how our first joint project was born – the magazine Fintree.cz.

However, after a while, articles and interviews weren’t enough for us. We started organizing industry conferences, which we refined and improved every year. These were comprehensive projects through which we learned a variety of skills – from marketing and building conversion-driven websites to event management, email campaigns, design, and graphics. People liked our work and began asking us to provide similar services for them.

Over time, external collaborations began to pile up, and we reached a professional level in many areas. Operating everything under the umbrella of an online magazine no longer made sense, so we decided to establish the digital agency Difinitly.